About
ABOUT US
Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based hospitality group; Authentic Brands Group, a multi-national, multi-billion-dollar brand development, marketing and entertainment company; Craveworthy Brands, innovative multi-restaurant platform company, and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal.
BIG FLAVOR. BIG FOOD. BIG LOVE.
It's not just what we serve. It's how we serve it.
Big flavor
Bold, unapologetic, impossible to ignore. We don't make food that whispers. We make food that announces itself.
"Big Flavor is the hook. It's what makes you stop scrolling and walk through our doors."
Big fooD
Generous portions. Honest value. The kind of meal that makes you loosen your belt and plan your next visit.
"When you open that box, your eyes go wide. You got more than you paid for."
Big love
The belief that every meal, every moment, every interaction is an opportunity to make someone's day better.
"Big Love isn't soft. It's the hardest thing to deliver consistently. It takes people who give a damn."
THE FLow
How The Three Pillars Work
BIG FLAVOR
Gets You in The Door
BIG FOOD
Earns Your Trust
BIG LOVE
Brings You Home
Big Flavor. Big Food. Big Love. That's not just a tagline. That's the experience. Every guest. Every visit. Every time.
BIG LOVE IN ACTION
Every store is a community anchor. Here's how we show up.
KIDS & EDUCATION
Supporting local schools, youth sports, and after-school programs. Every kid deserves a shot.
FEEDING THE HUNGRY
Partnering with food banks and shelters. No one in our community goes hungry if we can help it.
LOCAL PARTNERSHIPS
Fundraisers, spirit nights, and community events. When you win, we all win.
We don't just serve chicken. We serve Big Love.
And you'll feel the difference.
Big Flavor. Big Food. Big Love.
